Jiana Murdic

Founder + Director | Principal Strategist

Recognized by Forbes as a Top 50 Culture Champion, Jiana is a wellness warrior, health justice advocate and woman of the people. She brings over 15 years of experience in strategic and social marketing, program development, education and a passion for healthy living to Get Fresh Daily.

Jiana is an appointed member of Philadelphia’s Food Policy Advisory Committee by Mayor Jim Kenney; and has served as Executive Director for Get Real Get Raw, the former nonprofit arm of HipCityVeg. Additionally, she is credited as the architect of The Food Trust’s award- winning HYPE (Healthy You. Positive Energy.) initiative, which has supported wellness programming in over 200 schools.

Most recently, Jiana led Get Fresh Daily in the Well City Challenge, a city wide pitch competition hosted by The Economy League and Independence Blue Cross. Her initiative, Freedom Greens + Gardens, was heralded as an innovative solution to combating rising concerns on millennial health, and was named winner of both the Judges and Peoples’ Choice awards in the Food and Nutrition category.

Her time as a classroom teacher, where she witnessed first hand the impact that unhealthy eating has on children’s performance abilities, has propelled her work in this space.