Who We Are

At the heart of everything we do is a conviction that Food Is Healing and Food Is Medicine —
not as slogans, but as daily practice.

Get Fresh Daily was born in 2017 from a simple belief: that joyful, culture-centered wellness could transform how communities experience health. We started in classrooms — reimagining school wellness with heart, creativity, and care. What began there has grown into something much bigger: a living ecosystem of schools, families, growers, and neighbors working together toward nourishment and collective wellbeing.

Our Approach

Get Fresh Daily’s Ecosystem Model

Lasting health transformation doesn't happen through isolated programs. It happens when relationships, resources, and community leadership are aligned and working together. That's the foundation of The Get Fresh Daily Ecosystem Model — our evolving, community-rooted framework connecting education, urban agriculture, partnership, and cultural affirmation into one integrated system of care.

Our work moves across three interconnected areas

Culture-Centered Wellness

Joyful, affirming wellness education that reflects the real lives and lived experiences of the people we serve.

Land & Local Food Systems

Urban agriculture and land-based programming that reconnects people to food, growing, and local supply chains.

Cross-Sector Collaboration

Bringing together schools, families, growers, healthcare practitioners, and neighborhood partners to build sustainable pathways to nourishment.

Together, these elements form an ecosystem — community-led, grounded in relationship, and built for the long haul.

Jiana Murdic

Founder + Principal

Jiana Murdic is a strategist, educator, and food systems advocate with more than 20 years of experience in social marketing, program design, and community health. Recognized by Forbes as a Top Culture Leader and by Philadelphia Magazine as Best Community Wellness Leader, her work lives at the intersection of classrooms, city government, and grassroots food systems.

She has served as a mayoral appointee to the Philadelphia Food Policy Advisory Council and previously led Get Real Get Raw, the nonprofit arm of HipCityVeg. Under her direction, GFD's Freedom Greens + Gardens initiative won top honors in the Well City Challenge — a reflection of her belief that the most powerful solutions are the ones communities build together.

Her years as a classroom teacher remain the root of it all — and the reason GFD has always believed that health transformation begins with young people, and grows outward from there.

Advisory Board

Our Advisory Board brings deep expertise in public policy, urban agriculture, healthcare, communications, and community leadership — and shares our commitment to building a more equitable food system.

  • Margaret Berger Bradley

    Founder & Principal,
    Ginger Root Strategy

  • Marsha Brown

    Community Member,
    Parent

  • Dawn Frisby Byers

    Senior Director of Content and Engagement
    Pennsylvania  Humanities Council

  • Greg Calhoun

    President, Friends of Malcolm X Park 

  • Dr Daniel Chen MD, FACP, DipABLM

    Internal Medicine Physician,
    Lifestyle Medicine Program Coordinator

  • Dr. Bar’rae Choice

    Vice President of Global Academies, Community Organizer

  • Dr. Jamie Green

    Director of Urban Agriculture
    State of Pennsylvania

  • Abeni Ramsey

    Food Systems Strategist

Collaborators

We believe ecosystems thrive through partnership. Our collaborators span education, agriculture, retail, healthcare, and community advocacy — and we're grateful for every one of them.

  • Global Academies

  • Philadelphia Orchard Project

  • Philadelphia Foodworks

  • Weavers Way Co-op

  • Luhv Food

  • Friends of Malcolm X Park

Governance & Structure

Get Fresh Daily operates as a fiscally sponsored project of CultureTrust Greater Philadelphia, alongside its own LLC structure — a model that supports our mission-driven programming, partnerships, and long-term vision.

Support Get Fresh Daily

Our Stories & Programs

  • Glowing + Growing Girls Go Glamping

    This spring, we took our girls from the Growing + Glowing Camp to River Mountain for an experience of a lifetime! This trip personified our mission of cultivating Young Environmentalist for the Culture. Enjoy our photos by Schyuler Alig.  

  • Black Arts + Wellness Fair

    We celebrated Freedom Greens + Gardens being officially open for the year with our inaugural Black Arts + Wellness Fair. We enjoyed the perfect spring day with local vendors, musical entertainment by Faith The Violinist, Tarot Readings by Papa Boko, and delicious plant-based snacks.

  • Juneteenth Cookout + Hangout

    We had our 2nd Annual Juneteenth Cookout + Hangout in Freedom Greens + Gardens. We served a delicious plant-based meal to our members and community, hosted an Afro-Vibes class, and offered our garden as a place to relax and hangout throughout the day.

  • Tree Planting + Distribution with Tree Philly

    We partnered with TreePhilly to plant and distribute trees across our community, increasing urban canopy, improving air quality, and creating greener streets and yards.